When "Hypoallergenic" Mineral Makeup Still Makes Your Skin React
Tired of mineral foundations that claim to be pure but still trigger redness, itching, or breakouts within hours?
You've tried the "clean" mineral brands that still contain bismuth oxychloride (that itchy, irritating shimmer), titanium dioxide (hello, photosensitivity), or mica (with its trace heavy metals). Maybe you've even reacted to foundations with 20+ "natural" ingredients, wondering why something so "pure" makes your skin worse. The mineral makeup industry keeps adding more ingredients to fix problems their other ingredients create, while your sensitive skin just wants simplicity.
Those with reactive skin, autoimmune conditions, or chemical sensitivities shouldn't have to choose between coverage and clear, calm skin.
This Four-Ingredient Foundation provides what dermatologists call "true minimalism"—only the essentials needed for coverage and protection, nothing that triggers inflammation.
The Art of Extreme Omission
This Heal Yes! foundation achieves the impossible—buildable coverage with just FOUR ingredients, each specifically chosen for sensitive skin compatibility.
What We DON'T Include (and Why It Matters):
❌ Titanium Dioxide: Can trigger reactions in sensitive individuals
❌ Mica: Irritant for reactive skin; sourcing can have ethical concerns (e.g., child labor)
❌ Bismuth Oxychloride: That "glow" ingredient that causes the infamous mineral makeup itch
❌ Talc: Inflammatory for many, potential contamination concerns
❌ Preservatives: No phenoxyethanol, parabens, or formaldehyde-releasers
❌ Fragrances/Essential Oils: Zero added scents, natural or synthetic
What IS in This Foundation:
✅ Zinc Oxide: Natural sun protection, calms inflammation, helps heal acne
✅ Rice Powder (Oryza Sativa): Oil-absorbing without drying, hypoallergenic
✅ Kaolin Clay: Gentle detoxification, smooth application
✅ Iron Oxides: Pure mineral pigments for natural color
That's it. Four ingredients. Full transparency.
Professional Application, Sensitive Skin-Approved
Simple Application Method:
- Tap small amount into lid
- Press brush into minerals, tap excess
- Apply in light circles
- Build coverage as desired
- Focus concealer brush on problem areas
Pro Tips for Sensitive Skin:
- Less is more—build gradually
- Mix with moisturizer for tinted coverage
- Set with matching mineral veil
- Perfect over sunscreen
Versatile Coverage Options:
- Sheer: One light layer
- Medium: 2-3 layers
- Custom: Mix shades for perfect match
The Heal Yes! Difference
Why We're Different:
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13+ Years serving sensitive skin
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Family-owned with personal stake in quality
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EU Standards inspired (they ban 1,300+ ingredients)
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Practitioner-recommended by naturopaths
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Made in USA with strict quality control
Package Note: Your foundation arrives in either black, clear, or silver packaging with convenient rotate-shut or click-shut sifter—same pure formula regardless of container color.
What You Get:
That's the complete list. No hidden ingredients, no "proprietary blends," no surprises.
While formulated for sensitive skin, always patch test new products. Natural minerals may vary slightly between batches. If irritation occurs, discontinue use. This product is not intended to diagnose, treat, cure, or prevent any disease. Consult your healthcare provider if you have specific skin conditions.